Regardless of what your business is, branding your graphics on social media matters big time. No doubt you’ll need to make use of text-based branded graphics across various social media platforms at some stage so it’s important to have some idea about your brands aesthetic to be able to create eye-catching, unique, and memorable brand images that will capture your audience’s attention and will help them recognize your brand.
Nowadays, it’s no longer enough to share simple quotes that you found on the internet, or create something basic and boring using some mobile apps. To really take your business to the next level and bring more customers you need to make use of branded graphics.
But, what exactly are branded graphics?
These are the graphics that you design yourself in a way that aligns with your business branding and that is uniquely yours. Basically, these graphics feature elements recognizable to your business, such as your brand colours, your logo, and fonts.
It’s a good idea to create a few templates that you can directly use for various types of posts on different social media platforms. These may include sales templates, promotional templates, tips/trick templates, testimonial templates, or any other branded template that your business may require.
Now, let’s have a look at why should you be using branded graphics and how they can attract more customers
5 Reasons Why You Need To Use Branded Graphics
It makes your brand recognizable and memorable
The content that you continuously share across various social media channels will become the image of your brand. Therefore, you want to ensure that you’re using proper branding across your posts so that viewers can instantly recognize you when scrolling on Instagram, Twitter, or Facebook.
Branded graphics will allow your followers to remember your brand and stories quite easily as compared to those who have no consistency in their feed.
Pro tip – Have consistent colours and fonts along with your logo in each of your branded graphics.
It creates a uniform look + increases awareness
Think about it, when a potential client or customer clicks on your profile and encounters a mess of posts with no consistency, will they choose you, or your competitor who displays their brand extraordinarily, with a uniform look?
Creating a uniform look across all the channels will not increase your brand’s recognition and awareness, but it will also make your business look more professional and authentic.
Pro tip – Create a uniform look for your brand across all promotional channels (Social media + print media) If you really want to stand out then why not look at using a purchased font, they are so much better than the standard default fonts on your computer or programmes like Canva. FontBundles has a whole range of amazing fonts in a host of different styles, you can find cartoony style fonts, graffiti-like fonts and even handwriting fonts here– whatever you want you’ll be able to find something that suits your branding.
It attracts your ideal customers
By using branding that correlates with your targeted customers, you start attracting new followers and potential buyers on social media. That’s because psychologically, different colours, images and fonts are associated with different emotions, feelings, convictions, and even thoughts.
By using branding elements that resonate with your focused market, you’ll not only capture their attention, but you’ll also get them to engage with you.
Makes your posts shareable and prevents plagiarism
The whole idea of promoting on social media revolves around you sharing useful and engaging content to connect with your followers and for them to share your updates with individuals following them.
Attractive, useful and appealing content will get thousands of shares on social media. But unfortunately, people sometimes can take your beautiful images, quotes, tips, etc, and pass them off as their own without adding the proper credits to the original creator.
That’s where branding can help – when you’re consistent with colours, fonts, logos, design, etc in your posts, it can be easily tracked back to you.
Pro tip – Add distinctive features in your images besides logos that are uniquely yours.
Expresses your story with visuals
“A picture is worth a thousand words” – cliché but true. Visuals enhance and highlight your brand in a way that the written text just can’t. It’s natural for viewers to stop scrolling down when they encounter a unique post and pay attention to what it has to say.
Pro tip – Make branded graphics not only for your feed, but for your stories, and email communications, as well.
I hope that after reading this post you’re clear about how important and beneficial it is to craft branded graphics for your business. Have anything else to add? Feel free to share your views in the comments. I’d love to read them!