Websites do more than just help you sell products. They create another layer of brand loyalty between your business and customers. See, everyone wants to feel connected and if your customers can do that with your brand online then you stand a greater chance of growing your brand community.
There are several subtle ways you can intrigue your audience which will lead to sales, without forcibly trying to get them to the checkout.
Posts that matter
Now is such a great time to start experimenting with your posts. From infographics to promotional videos, you have a whole host of platforms online which can help you create material for your website which is totally unique and aligns with your business’s current branding.
Customers are more inclined to shop with brands that hold the same values as themselves. By being indirect and informing your customer of what your business stands for e.g. eco-friendly, vegan, organic etc., you can subtly encourage prospective buyers.
Time to get testimonials
Happy customers love to share their feedback with their family and friends, so why not ask for them to do it on your website?
Word of mouth is the most trustworthy form of feedback, but when your customers could be miles away from potential customers then you can rely on the internet to bridge the gap. Research tells us that only the first 5 testimonials will be read but more is always better than less.
Be a social butterfly
Social media isn’t for everyone. But for businesses it is paramount if you’re trying to make an impression in the online world.
Facebook, Twitter, LinkedIn, and Instagram help to connect literally billions of people worldwide. In the same token, a good percentage of this grouping is what you’re sacrificing by not being social. Sharing is a brilliant feature of social media and it can help just one your posts go so much further and maybe even get you a sale. Your online audience are basically doing your advertising for you!
Go the extra mile
Maybe you’re just starting out or you’ve been thinking about getting your business online for a while. No matter the reason there is always some way that the Internet can help your business.
If you want to make a good first impression or just rejuvenate your online appearance then responsive web design is the way to go. Stockport website design companies have many decades of experience in the online marketing world and will be happy to help you achieve your goals online.
From social media management, Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns, the online world won’t seem so daunting once you all those new customers becoming hooked on your brand.