So, how can interactive videos improve my sales or extend my client list? Well, this is achieved through customer engagement with your product or services. A website is a good starting point, but then we have to provide it with content that will attract potential customers or clients and keep them coming back for more. The interactive video represents an effective digital marketing tool, so it is well worth investing in the software that makes it possible to produce them. There is nothing like the satisfaction gained from producing a bespoke video. Then, of course, further satisfaction is obtained when you see your sales or client base increase.
Videos provide an effective way of gaining a potential customer or service user’s attention. This is because we all enjoy visual content. We do not necessarily feel that we are simply being sold something when we watch a video that is both entertaining and informative. We will sometimes watch a video for amusement or interest and then end up buying a product that we never actually thought we wanted. The best demonstrators have that power of persuasion. They get into our heads and convince us to purchase products and services. Interactive videos go a step beyond by allowing for the equivalent of us stepping inside a movie. We can now control the action and what we get from the video that we are being shown. Even though consumers are being sold a product or service it is even less likely to feel that way.
With the aid of specialist software you can not only produce your interactive video, so decide on those you want to star in it to most effectively sell your product or service, but also you can play around with its interactivity. You can have it so viewers can click on parts of the video to view different aspects of your product or the service your company offers. The videos can be designed so that consumers can click on pdf files while a video is still playing to find out more information. We do tend to be impatient by nature and have that thirst for immediate or real-time knowledge. Everything is instant these days and nobody wants to wait until the video has finished to find out more. This facility also allows you to make a longer video and not lose a viewer’s interest.
The content that you produce is important when it is customer engagement that you seek. There is no doubt that quality content sells products. Only those websites offering it are going to attract visitors and keep the consumer interested.
Ease of Buying Products
With an interactive video, you can have “add-to-basket links”. This interactive feature is commonly used by e-commerce. It allows customers to click on a product in a video and then add it to their basket. It allows the customer to keep watching the video, during which time they may add more products to their basket. By the end, or before, the customer will be able to checkout and buy all these items that they saw and selected during the video, without the need to play it again. Although you might have engaged them with it so much, that they might want to. Not to make a buying decision necessarily, because they have already made that, but to admire the products that are now on the way to them. This has to be one of the best features associated with interactive videos. The easier and more spontaneous we can make it for buyers, the more likely we are to not see them go elsewhere to ultimately purchase our product or service.
Pop-Ups Inside Your Video
Some people find pop-ups annoying, but not when they alert you to something relevant to what you are doing. So, when someone is watching an interactive video, it can be useful to be able to trigger a pop-up that allows a viewer the opportunity to do something connected with the product or service on offer.
An example of a pop-up might be to alert a consumer to a similar product that is available that may or may not suit them better. It could be to provide them with the opportunity of subscribing to your newsletter that informs them about new products that you will launch from time to time and also about accessories they can buy that relate to the product they are about to purchase. There is no harm in fully informing someone at the time when it is relevant. They will thank you for the additional information or opportunity. It may even be a reason for them to replay the video because they missed something from the pop-up the first time around.
To sum up, interactive videos have proven themselves to be a very powerful tool in the digital world. They have the power to engage customers or clients when it comes to a product or service, keeping them engaged, and making it easy for them to buy products while a video is still playing. Also, pop-ups can become a customer’s friend in alerting them to how they can become more involved with what is on offer.