Every business will need to venture into the world of marketing at some point. How else are they going to tell consumers who they are, where they are and what they do? Many professionals are scared of marketing and what it entails; however, it doesn’t have to be a scary topic. Most marketing campaigns encourage creativity and uniqueness, which means there’s not much that can go wrong.
Embrace social media marketing
It’s true, millions of people use various social platforms daily. As a result of this usage, marketing on social media is ideal! There are plenty of different ways to advertise on social media, including PPC ads, influencer marketing and posting frequently. Pay per click (PPC) ads are adverts that are designed to target a specific demographic. On social platforms such as Facebook, an ad can be tailored to target someone of a particular age, gender, or location. This means ads will be seen by those most interested in what’s on offer, and resources are not wasted on those who are not interested. A digital marketing agency such as Itonic can often help businesses identify the desired markets and create personalised ads for them.
Influencer marketing is a relatively new trend. Influencers are social media moguls with thousands of followers on different platforms. As these moguls have so many followers, they are often asked to promote products and services to their huge following. This then increases brand recognition and loyalty and even improves follower counts on brand social accounts. This type of marketing can also have a direct impact on sales of products and services. Finally, posting regularly on social media is essential. It shows consumers that a brand is active and aware. Plus, making posts and utilising story features is free, and there are plenty of free analytics tools to measure their impact as well.
Create memorable messages
With any marketing campaign, messages should be clear. This allows consumers to know exactly what’s being advertised. Usually, for each campaign, there only needs to be one or two messages. Anything other than that may confuse consumers and not resonate with them. This is a simple tip to follow, but it can easily make a campaign more efficient.
There are times when it’s okay to step away from marketing products and services and market the brand instead. This can create a connection between consumers and brands like none other. These marketing campaigns can make brands more likeable and show that they are relatable. Plus, the more creative they are, the more appealing they are and so they can stand out from the crowd. Ultimately, this could result in brand loyalty and recurring customers.
Don’t forget about print marketing
Even though social platforms and search engines are used regularly, it doesn’t mean print marketing should be forgotten about. There is still a massive market for consumers who want to see ads in magazines, billboards, and leaflets. This is why most marketing campaigns need to be integrated, ensuring both digital and physical customers have their needs met. If print marketing is neglected, it misses a considerable chunk of the target market and could directly impact a marketing campaign’s success.
One downside of print marketing is that is can be costly at times. To ensure a brand makes the most out of their investment, they need to do plenty of research on the desired audience and target the most relevant print options. For example, food take-out businesses may focus on leaflets as they’re convenient for consumers, whereas a fashion brand may target magazines as that’s where most of their demographic are.
Marketing takes time and patience. However, dedicated marketers will be able to craft unique, attractive, and useful campaigns for various demographics and brands. Plus, as marketing has been around for many years now, there are plenty of great examples brands can look up to!