Whether you’re just starting out in the business world or even if you’ve been going for a few years, marketing is tough. Up until a few years ago marketing was centred around traditional media and it wasn’t something that many people could afford to do effectively. Social media is the new marketing frontier and it can seem a little overwhelming at first with all the different options/platforms/metrics but I’m going to let you into a secret, good marketing only actually comes down to 2 things – trust and relatability.
So where do we find this trust and relatability in a modern world of filters and Photoshop? Easy – you go to the blogosphere! And do you know which section of influencers and bloggers are an absolute power house when it comes to advertising? That’s right – the Mummy blogger!
How can you work with bloggers?
This is one of those ‘how long is a piece of string’ questions because honestly there are so many ways to work with mummy bloggers to name just a few we have : Gifting items for review, paid social promotion, sponsored blog posts, link insertion, brand ambassadorships, discount codes for followers, affiliate links.
Working with bloggers as a way of marketing can be invaluable but you need to make sure you are working with the right ones. You might just think you want to be contacting people with the highest follower counts and the fanciest looking websites but that is a pitfall that many businesses fall into, it takes a bit of due diligence to find the best people to work with and this is where having a good blogger outreach stratergy comes into play.
Good outreach practises are essentially you going through and searching out people to collaborate with which is all well and good but firstly it’s time consuming, it takes a long time to scroll through someone insta feed to check if their numbers are really as good as they look – if they’ve got 10,000+ followers you may be thinking ‘wow, big audience’ but if they are only getting 40 likes on a post you know they haven’t got that audiences attention.
You want people who are trusted voices in their niche and who have a good relationship with their audience – if my favourite mummy blogger was trying to advertise a wheelbarrow to me I might raise an eyebrow but if she’s explaining to me the benefits of her new baby sling/pram/toy/white sound machine I’m going to sit up an listen because I trust her to be able to give me an honest opinion of that product as it’s something the wouldn’t be out of place for her to be talking about and I trust her opinion on things like this becasue she is an expert in her niche.
Secondly, just because you want to work with someone, they might not want to work with you! What if you spend ages doing this research find some people who you think would be good fits, send them all emails and….hear nothing back…absolute crickets after hours or research – that’s a lot of time to waste on something that doesn’t have the desired outcome.
There is a way to take the hassle out of outreach…
By far one of the easiest ways to manage outreach is by utilising the Get Blogged Market Place. Get Blogged is a super effective platform for brands and businesses of any size who need help with or are wanting to outsource their outreach in a cost effective way. They take all the hassle out of blogger outreach thanks to their clever marketplace system that lets you create job proposals (be that a link placement, a creative blog post, a brand ambassador, or a social media mention) and then bloggers who are interested and fit your criteria will send you their pitch for the job.
When going through pitches you have access to a wide range of data and metrics from industry leading tools such as SEMRush & Moz so that you can choose the best candidate for your job. Once you’ve found your perfect match (or matches) everything is then handled through their on site messaging and payment system – it really does simplify the process and take the hassle out of outreach.
Top 5 Parenting Blogs
If you’re new to the world of blogger outreach it might be a bit hard to get your head around what it is exactly bloggers do so here’s a list of my top 5 parenting blogs who have built up great engagement and communities, take a look at their sites and see for yourself how they have built up that trust and relatability we talked about in the beginning of the post. The beauty of blogger outreach is that you can easily tap into those already engaged communities whilst you are busy building your own.
Slummy Single Mummy – Jo is one of the OG’s in the blogging game
What the red head said – Donna shares weekly snippets or life, tried and tested recipes and some great product reviews
Mum in the mad house – Jen shares tons of great tips and tricks as well as lots of free printables
Dad Blog uk – John is a stay at home and ‘school run dad’ as he likes to put it who writes about all manner of parenting, family and lifestyle subjects.
Mudpie Fridays – Clare writes a parenting and travel blog, that shares their parenthood balancing act and their adventures both in the UK and abroad