Amazon is a trading site known the world over, so it is one that every business should become a part of. This is particularly true if you are developing a brand. The amount of website traffic that the Amazon name attracts is not to be underestimated. If you want visibility, then you are in the right place, and just need to use digital marketing to give you a further helping hand. Sunken stone offers fully managed amazon store services for ecommerce brands. So, this article will consider, with these kinds of services on offer for businesses, how marketing can help boost sales when a product is listed on a popular trading site such as Amazon.
External Advertising and Promotion
Just because your product is listed on Amazon does not mean that it will be advertised or promoted to its full potential without your intervention. Amazon has lots of trading partners and so cannot advertise all of their products as effectively as everyone would wish. What they are providing a business with is an online trading space, a platform from which to sell their products and some tools to help along the way. It is for us as a business to also promote our products in other ways.
For instance, we can use social media to post promotions for our products. The more friends and associates we can link up with, the more places our advert will reach. Also, social media providers will offer a service to boost the number of places your advert reaches, for a fee. You will need to balance the cost against the number of extra sales it might generate. It is not just about the number of people the initial post reaches but also all the people they share your post with or talk to about your products. You are always advertising to more people than you might think.
SEO and PPC
Most companies will also have a website from which to do business as well as trading on Amazon. This opens up the possibility for extra promotion, as you can have additional information about products and interactive videos displaying on a website. You should also explore all that is possible with Amazon, though. They provide many tools to assist you in selling your products.
From a digital marketing point of view, there is SEO (Search Engine Optimization) and PPC (Pay Per Click), which will have your website rank higher in the search listings. The difference between the two is that SEO is about organic searches, whereas PPC means paying for every advert clicked on. SEO can mean that you are targeting local potential customers, so being online does not mean that you have to ignore business that is obtained locally. As well, online opens up the potential to sell your product globally. Amazon is global and so can your business be. You can achieve it through associating with Amazon and helping this association build your brand for the future. eCommerce is continually evolving, so we all need to keep pace with it. Amazon has been successful already in it, so is a company to follow and be a part of.
When developing a brand, you need to consider your choice of products wisely. They should be connected in some way so that you become known for selling that kind of product. This is while you are developing your brand. It is easier to think of a company that deals in a few products when they are a new name to hear. Then, over time, you can expand your product range on Amazon. You just need to bear in mind, though, that Amazon might restrict you to a degree with what you can sell. You might be best looking into this at the point of developing and extending any product range.
Some say that marketing is so important that it is more important than the product itself. So, it would be wise to at least consider them in combination, so as not to ignore the marketing.
So, it is easy to see how considering marketing yourself can help make the most out of your Amazon account. Yes, Amazon will assist you with it, in targeting customers who have bought similar products and bringing you together, but also you should take responsibility yourself for some of it, as this will make you more competitive on Amazon.