Are you a blogger? Do you have a website? Have you ever thought about getting paid to host content on your site? Maybe you don’t want to be seen as an ‘influencer’ but how about some extra money in your bank account?
There are companies out there that will pay you decent amounts to cash in order to utilise your website to direct people to them. How can you connect with them, how much should you charge and can you make a living out of it? Let’s take a look!
What Is A Paid Link Placement?
There is a lot of lingo that often gets thrown around in the world of blogging and paid link placement might be one of the phrases you’ve heard. Maybe you’ve even received an email from a brand who would like a paid link placement from you? It’s where a company will pay you to add a link into your blog content or onto your website, in exchange for money. It’s fairly simple, doesn’t take long to do and you could earn some good cash.
What Is A Paid Guest Post?
Similar to above, a paid guest post is like a paid link placement. The difference is the company will pay you to host a blog post they write on your website. It will likely include links they want to their website and will be on a topic to do with what service they offer.
Why Do Brands Want Backlinks?
Why would brands pay for links back to their site though? It’s all about SEO – That’s search engine optimization. In simple terms, backlinks help establish brand authority. Getting links from popular websites helps your SEO efforts, giving your site more credibility. People will have more confidence in visiting your site and it will start to rank higher as your content is seen as valuable.
How To Connect With Brands
There are many ways to connect with brands. This could be from them emailing you via a link on your website, to you reaching out to specific brands you’d like to work with. There are also websites you can sign up to in order to connect with brands or PR companies. There are plenty of Facebook groups like that too. Also check out hashtags on Twitter such as #bloggerswanted.
How Much Should You Charge For A Do Follow Link?
A do follow link can be worth anything from a few quid to a few hundred pounds. What matters is the quality of the website you’re offering them on. If your domain authority (DA) is high, you will be able to charge more as the links you offer will be more valuable. Even fairly new websites with small DAs can earn some money via places like GetBlogged. If you have a higher DA you’re probably more likely to be contacted directly as brands will be searching out appropriate websites that they wish to work with. Some brands might also take into consideration your social media following or the length of your email subscriber list. Sites with a DA of high 30s or 40+ can easily charge three figure prices.
If you’re not sure what a do follow link is, basically all links are do follow unless they are changed to no follow. Do follow is describing the type of link and in this case, search engines count them as links of quality.
What Is Your DA Score & How Can You Increase It?
Your domain authority (DA) score is a SEO score that predicts how likely a website is to rank on results pages. There are many ways you can try to increase your DA score including producing quality content that people will link to, optimizing the SEO on your own site including title and content and removing bad or broken links via a website audit.
As you can see, there is some real money in hosting content, link placement into your blog posts and accepting guests posts from companies. If you have a website or online presence, you could make some cash from it. You might not want to turn your hobby into a full time job but you can use it to give you some cash towards new gear and making your content better. If a full time career change is what you fancy, you might be able to do that too! Have fun and go for it!